Fractional CMO for Private Equity: Why The Best Operating Partners Move First
I've worked with 12 PE-backed companies. The ones that install fractional CMO leadership in month 2 exit 18 months earlier and hold multiples. Here's why.
The Hidden Cost of Your Next CMO Hire
A £130K CMO can cost ~£300K in year one. Here's the full model for full-time vs fractional marketing leadership in PE-backed companies.
Hiring a Fractional CMO: What Most CEOs Get Wrong
Most CMO hires fail not on talent but on fit. Here's how to match profile to stage, hire for revenue—not vanity—and reference like you're vetting a co-founder.
You're Losing to Competitors With Worse Products — And You Know It
Why stronger products lose to weaker brands in cyber & B2B SaaS—and how to realign positioning, sales enablement, and demand into one revenue engine.
Why Most SaaS Companies Exit at 2× ARR While a Few Command 8–10×
Multiples follow category authority and commercial discipline. Train AI search with your POV, fix attribution, get board fluency, align GTM.
91% of Cybersecurity Buyers Can't Tell Vendors Apart — a £200B Wake-Up Call
Being 'just another vendor' is a balance-sheet risk. Speak board outcomes, sharpen the narrative, and own the buyer moments that decide deals.
From Build to Scale: How the 95% Hold the Key to Predictable Growth
Only ~5% buy now; 95% are future demand. Pair activation for today with authority for tomorrow—one funnel, shared KPIs, continuous learn → refine → scale.
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